Released on = September 12, 2006, 11:11 am

Press Release Author = Rhonda Ridley

Industry = Entertainment

Press Release Summary = Christian Urban Entertainment PR Firm Stays Focused on Niche
Market

Press Release Body = New York - September 11, 2006 - If it has ever been your desire
to introduce and gain exposure for yourself, your product, your service or your
project to a stable and thriving audience; the Christian audience, then Affinity
Public Relations, New York's Exclusive Christian Urban Entertainment PR, Marketing
and Branding Firm is the place to come. "With 15 years experience, and 5 of those
years as the owner of a Christian PR & Marketing Firm, there's a substantial level
of expertise that we have when it comes to introducing and building likeability for
a Christian project, idea event or talent into the mainstream media and vice versa,"
says Pres. /CEO, Rhonda Ridley. "It's not by accident that we strategically
specialize in Christian and mainstream media; over the years we've become experts in
the Christian/Gospel culture and lifestyle with a constant focus on mainstream
reality."

As a practice, APR works with clients who've committed themselves to dedicating
their craft, talents, gifts etc. to the glorification of the Lord as well as those
individuals who recognize that although they may not be Christian, there will be
thorough scrutiny of their service to be sure that it doesn't lend itself to the
moral and ethical decay of society and family values. The standards that Affinity
Public Relations work by are uncompromising.

Recently, the demand for Christian content has far surpassed the Christian-only
market, now attracting non-Christians, creating an even larger growth potential. In
addition, the Christian industry has seen a powerful increase in the number of
general consumer products and services seeking to place and align their brands
within this market because of the clean, family-oriented values and message it
presents. Such brands have been: American Airlines, Chevrolet, Coca-Cola, Ford,
McDonalds, Mary Kay, Southwest Airlines Target, Toyota, Walgreens, Apple, Disney,
Honda, Wal-Mart, Bank of America, Kellogg's, Comcast, Johnson & Johnson, Dr. Pepper,
and PlayStation2.

As the lone ranger in a mainstream industry where trends, celebrities and money call
the shots, APR has waited with baited breathe as this dominant; yet everlasting and
faithful Christian industry grew exponentially. Current statistics show that the
Christian music and entertainment industry is a multi-billion dollar market and
continues to grow. It's quite obvious that the Christian/Gospel market is something
to watch out for.

Both satisfied secular and Christian clients are and have been: Actress, Erika
Alexander, Author, lecturer and world-famed photographer, Ernie Paniccioli;
Christian Hip-Hop Phenoms, Corey Red and Precise; Derek Ferguson, CFO of Bad boy
Worldwide and CEO of Life Music, an Independent Christian Record Label, Christian
Lifestyle Publication, Xii Magazine; Renaissance man John Gray; Internationally
known Christian entertainer, Carman, Promise Communications, LLC, an independent
Christian Record Label, home of MDD and Teresa Brown, Powerhouse Gospel
Entertainment Attorney James L. Walker, ACID/ALKALI Clothing Line, and just
recently, Rapper, Entrepreneur, TV Star and Author, Rev. Run and his book: Words of
Wisdom: Daily Affirmations of Faith to name a few.
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Web Site = http://

Contact Details = Rhonda Ridley
718-432-6412
Rhonda@affinity-pr.com